Wide Eye Media offer a conversion service to easily adapt your commercials to cinema formats.
Our team of in-house experts will guide you through the process from delivery through to exhibition, supporting your own creative team at every step of the way.
Cinema production requirements
The cinema week runs from Friday to Thursday. The lead time for digital cinema copy running on cinema screens is now just five working days prior to exhibition date for ROI and 10 working days for NI.
Cinema clearance from the Cinema Advertising Association (CAA) is required in order to show a commercial in ROI & NI cinemas.
There is no charge for approval for campaigns running in ROI. In the payment section of the form please put ‘Wide Eye Exempt’ in the account number field. For NI approval, a fee of stg£100 applies.
Once approved you will receive a letter with their decision.
For Northern Ireland, clearance is also required from the British Board of Film Classification (BBFC), but only for public sector information/awareness and charity ads.
For NI public sector information/awareness and charity ads the BBFC will give either a “U”, “PG”, “12A”, “15”, “18” or “18R” certificate. The BBFC certificate will be scanned onto the commercial by Wide Eye Media when the ad is transferred to cinema format
Link to form here: http://cinemaadvertisingassociation.co.uk/index.php/submission-form/.
Clients are encouraged to submit ads to the CAA as soon as possible, to ensure approval within the deadline communicated to you by Wide Eye Media.
Copy Panel Executive
Cinema Advertising Association
279 Tottenham Court Road
London W1T 7RJ
T: +44(0)20 7199 2433
Alcohol adverts need to be cleared by the CCCI. Please see the link below for further information.
1998 x 1080 - CINEMA TITLE SAFETY: 1798 x 972 BEST
Frame rates should always be supplied as ‘progressive’ not interlaced
6 x MONO WAV FILES
WAV files need to be 48hz & 24bit
Reference level is -20dbfs
WAV files should be the exact length of the 24fps picture.
It is imperative that the audio will match/sync with the picture at 24fps
No clocks & No sync plop
Please supply with the following channel mapping configuration
Audio Track Channel
1 Left Front
2 Right Front
5 Left Surround
6 Right Surround
Maximum Leq(M) Level Should Be Strictly No Higher Than 82 Leq(M) Measured On A Dolby Mme1000 or A Dolby Media Meter.
If the advert contains interactive content please contact us for requirements.
NOTE: MOVIE FILE SEQUENCES ARE NOT ACCEPTABLE
For further information on technical specifications, please contact:
firstname.lastname@example.org or email@example.com
SOURCE MATERIAL DELIVERY
Materials should be uploaded to the following portal or sent via WeTransfer:
For WEM / general queries please contact:
Wide Eye Media
Please note that elements that are uploaded to Unique Digital are only stored for 29 days.