Production | Wide Eye Media


Cinema production requirements

Wide Eye Media offer a conversion service to easily adapt your commercials to cinema formats. Our team of in-house experts will guide you through the process from delivery through to exhibition, supporting your own creative team at every step of the way. Every cinema transfer placed with Wide Eye Media includes a complimentary approval screening.

The lead time for digital cinema copy running on cinema screens is now just five working days for ROI and 10 working days for NI.

Cinema clearance from the Cinema Advertising Association (CAA) is required in order to show a commercial in ROI & NI cinemas.

For NI approval, a fee of stg£100 applies. There is no charge for approval for campaigns running in ROI. In the payment section of the form please put ‘Wide Eye Exempt’ in the account number field.

Once approved you will receive a letter with their decision.

For Northern Ireland, clearance is also required from the British Board of Film Classification (BBFC), but only for public sector information/awareness and charity ads.

For NI public sector information/awareness and charity ads the BBFC will give either a “U”, “PG”, “12A”, “15”, “18” or “18R” certificate. The BBFC certificate will be scanned onto the commercial by Wide Eye Media when the ad is transferred to cinema format

Link to form here:


Clients are encouraged to submit ads to the CAA as soon as possible, to ensure approval within the deadline communicated to you by Wide Eye Media.



Copy Panel Executive
Cinema Advertising Association
Corinthian House
279 Tottenham Court Road
London W1T 7RJ

T: +44(0)20 7199 2433



Alcohol adverts need to be cleared by the CCCI. Please see the link below for further information.





For the best quality master materials should be supplied as HD 1998x1080 and we can accept 1920 x 1080 uncompressed TIFF, TARGA or DPX(10bit)

Frames should always be supplied progressive, NOT interlaced.


We can accept QuickTime Pro Res.


In all cases titles need to be safely positioned for cinema projection. HD title safe for 1998 x 1080 is at 1798 x 972 and for 1920 x 1080 at 1605 x 903. For normal projection at a ratio of 1.85:1, titles need to be within 2.24:1.


If the original material has been shot in a 4 x 3 aspect ratio (1.35:1), the transfer can be made to show the full picture which will give black bars on each side of the projected image, or the image can be enlarged to remove the black bars at the expense of losing the top and bottom of the original image.


If the advert contains interactive content please contact us for requirements.



Both Dolby 5.1 surround and Stereo are accepted.


Discrete (Mono) 24bit, 48KHz WAV file to sync with picture running at 24fps are preferred ,reference level -20dB , LEQ(m) level must not exceed 82


For 5.1 delivery please supply as 6 x separate wav files for L ,R ,C, Lfe ,Ls & Rs


For 25fps picture please ensure 5.1 duration matches picture running at 24fps (example 30sec 25fps will be 31.06sec at 24fps) please stretch/pitch correct as necessary.


For further information on technical specifications, please contact:

Nick Johnson at Unique Digital Production

Direct telephone line:      +44 (0) 161 2266 469

Skype:                          unique.nicktomjohnson



Natalie Hyman at Unique Digital Production

Direct telephone line:      +44 (0) 161 2266 469

Skype:                          unique.natalie





Materials should be uploaded to our FTP site or sent via WeTransfer.


Server details will be sent to you once the job has been commissioned – please upload to FTP site as requested with a follow up email to identifying the files uploaded.

For general queries please contact:

Emma Rooney

Ad Operations Manager

Wide Eye Media

Direct telephone line:      +353 (0) 1 960 2626



Please note that elements that are uploaded to Unique Digital are only stored for 3 months.