12 Apr 2016
December to March is Awards Season in the Cinema industry. The Academy Awards (Oscars), BAFTAs, IFTAs and Golden Globes create hype around and drive admissions to nominated movies. The Awards Season promotes excitement and engagement with the older, more discerning cinemagoer. The audience tends to be more ABC1 and over 25 years.1
Heavy cinema goers ages 25+ are:2
Twice as likely than all adults 25+ to have personal income > €112,500
In January 2014, the top 3 movies had 24 Oscar nominations between them.
All three were nominated for Best Picture.
Four of the top 10 movies in January 2015 shared 23 Oscar nominations.3
Click here to request a copy of our Awards Season Booklet.
For further information on our Awards Season Package, please contact your account manager on (01) 960 2620
1ROI Film Monitor
2ROI TGI 2014 – Copyright KANTAR MEDIA: Base all 25+ adults