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10 Jan 2016

Wide Eye Media is delighted to announce that Marks & Spencer  has taken its brand to the big screen to promote its magical new 2014 Christmas campaign.

Taking advantage of cinema’s ability to tightly target specific geographic areas, the ad is playing in selected sites close to Marks & Spencer stores in November and December. The campaign launched on November 7th, 2014.

The 90 second ad features a pair of Christmas fairies who bring the Marks & Spencer’s trademark Magic and Sparkle to life. These charming fairies transform the everyday into the spectacular, demonstrating how Marks & Spencer makes Christmas even more special.  The stunning campaign is even more enchanting in the cinema, where it is showcased on the big screen to a captive, engaged audience.

This is the first time Marks & Spencer has booked a national cinema campaign in the Republic of Ireland. Marks & Spencer have booked Wide Eye Media’s Core Audience Package. On selected weeks November and December, the campaign will run with all releases, across all genres, ensuring it reaches the widest audience possible. The ad will take to the big screen with a variety of November and December blockbusters including epic adventures Interstellar and The Hunger Games: Mockingjay Part 1, romantic comedy Say When starring Keira Knightly, James Brown biopic Get on Up, tense thriller Black Sea starring Jude Law, and family movies Penguins of Madagascar and Get Santa.

For more information on how your brand can get the big screen treatment, contact sales@wideeyemedia.ie or your Account Manager.