10 Jul 2017

The new Audi S5 premiered at Odeon Blanchardstown on the July 12th 

Audi offers service customers an exclusive experience

The new Audi S5 available to order from Audi dealers nationwide

Always the frontrunners in innovation, Audi took advantage of cinema’s ability to add an experiential element to their advertising. Organised through Wide Eye Media the first Audi S5 in Ireland was on display in Odeon Blanchardstown this month.

The Audi S5 is one of only a very small number to go on sale in Ireland and is the first of its kind to arrive on our shores. It was on display from the 12th to the 19th of July and Audi had ambassadors available in the cinema at key times to discuss the new S5’s unique and advanced features.

Powerful, understated, with ample features and a high degree of everyday practicality – all of these strengths come together in the new Audi S5 models. Each model applies its power to the road with quattro permanent all-wheel drive. Its turbocharged 3.0 TFSI engine newly designed from the ground up offers powerful performance: high output, hefty torque, spontaneous response and sonorous sound – all coupled with a new level of efficiency.

Along with displaying the S5 in the foyer of the Odeon Blanchardstown, Audi also arranged a series of exclusive private screenings of summer blockbusters around Ireland with some guests who have recently booked a service for their Audi on, being invited through their authorised Audi dealer. Audi had their ambassadors present at each screening greeting attendees with goodie bags and treating them to complimentary refreshments.

L-R Grainne Donoghue Audi Ireland, Fiona Howard Wide Eye Media & Cian Cox Audi Ireland

Cian Cox, Aftersales Marketing Specialist with Audi Ireland said, “We are really pleased to be able to offer our Service customers, both current and future, an exclusive cinema experience in order to acknowledge their custom and loyalty to the Audi brand and their authorised Audi dealers. We hope that all of our customers have an enjoyable evening and we look forward to working on similar events in the future”.

Audi is also running a nationwide on-screen campaign for their Aftersales service offer on booked through Wide Eye Media.

Wide Eye Media offers multi-platform cinema advertising solutions to local, national and global advertisers, representing 502 screens in 73 sites in ROI. With all cinema screens in Ireland now 100% digital, the benefits to advertisers include shorter lead times, lower production costs and total flexibility.