04 Apr 2017
Renault wanted to increase awareness of the new Renault Scénic among their target audience. Three private family screenings of Beauty and the Beast were organised in Movies@Dundrum, Movies@Swords and IMC Tallaght on Saturday mornings.
Personalised Beauty and the Beast standees were placed in the foyer of all three cinemas advertising the Renault Scénic and inviting attendees to be their guest. Cine D’s were also used to show off the Renault Scénic and welcome people to the private screening.
PR staff greeted guests as they arrived and distributed vouchers for a complimentary popcorn and drink combo. A personalised welcome message was shown on the big screen as Renault’s guests took their seats.
The private screenings were the perfect way to complement their on-screen cinema campaign that is currently running in ROI cinemas and increase awareness of the all-new Renault Scénic car with a family audience.