06 Jul 2017


The Industry Trust for IP Awareness Ireland has teamed up with The Irish Film Board to bring you a very special selection of the best moments from recent Irish cinematic releases in the brand new and exclusive ‘Irish Moments Worth Paying For’ campaign.

This trailer features ‘moments’ from a diverse selection that spans the drama of Room, the romance of A Date For Mad Mary and the hilarity of The Young Offenders. The trailer thanks audiences for buying a ticket and reminds them how seeing Irish Film on the big screen gives the biggest and best moments that really are worth paying for. The Industry Trust’s consumer education campaign continues to deliver this core message – inspiring audiences to choose the big screen experience. Like the others in the series, the trailer directs audiences to the industry-funded film search engine, LOVEMOVIES.IE which signposts them to legal content sources so they can book, buy and watch at their convenience.



David Burke, Chairman at Industry Trust for IP Awareness said: “Being able to work with The Irish Film Board on this campaign has been an extremely rewarding experience. As a country, Ireland has such a rich heritage of storytelling and this selection of moments fills me with great pride in Irish Film.  Our research has concluded that audiences are more likely to support the film industry after watching the trailers that are directly speaking to them. So it’s hugely vital to remember how our cinema ticket supports the 18,000 film and film-related jobs in Ireland. We continue to inspire our core audiences with messaging through our trailers.”


The Irish Moments Worth Paying For’ trailer will launch online July 6th, and in cinemas across the country from Friday, July 7th, ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but also across a broad range of platforms, ensuring multiple touch-points for the campaign.

View the full trailer below:

Irish Film Board - 'Irish Moments' from LOVEMOVIES.IE (Industry Trust) on Vimeo.