24 Dec 2018
October to March is Awards Season in the cinema industry as this is when most of the serious contenders are released. The Academy Awards (Oscars), BAFTAs, IFTAs and Golden Globes create hype around, and drive admissions for, the nominated movies.
The Awards Season films are often the most moving and inspiring releases of the entire year. They are unique in that they can appeal to a broad age demographic from age 12 to 50. They are perfect for targeting an older audience which can be hard to reach. Even people who rarely go to the cinema will go at least once during Awards Season and many of the films will have audience profiles high in age 25+, 35+ and even age 45+.
The Wide Eye Media Awards Package targets this older, more discerning cinema-goer, offering advertisers a fantastic opportunity to reach their target at one of the busiest times in the cinema calendar. The package offers six weeks of activity for the price of four with free digital transfers.
2019 Awards Season highlights still to come include THE FAVOURITE, STAN AND OLLIE, COLETTE, BEAUTIFUL BOY, MARY QUEEN OF SCOTS, CAN YOU EVER FORGIVE ME?, VICE and GREEN BOOK.
For more information on how your brand can make an impression with the most inspiring films of the year, speak to your account manager or contact us on firstname.lastname@example.org or +353 1 960 2620.