Buckle up… After eight films that have amassed almost $5 billion worldwide, the FAST & FURIOUS franchise now features its first stand-alone vehicle as Dwayne Johnson and Jason Statham reprise their roles as Luke Hobbs and Deckard Shaw in FAST & FURIOUS: HOBBS & SHAW. In advance of the film’s theatrical release, Universal Pictures has teamed up with The Industry Trust’s Moments Worth Paying For campaign to create an exclusive trailer to combat film piracy.
In the exclusive trailer, featuring Johnson and fellow cast member Eliza González, the pair talk about the incredible action sequences and how the film takes the action to a whole new level. With over 30 gravity-defying stunts, over 120 global stunt performers and over 500 kicks and punches, the film delivers epic action moments that are best seen on the big screen. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, LoveMovies.ie, which signposts legal content sources.
"Being able to work with Universal on a movie as epic and jaw-dropping as FAST & FURIOUS: HOBBS & SHAW is truly incredible, as the film is full of high octane, action-packed moments that really are best seen first on the big screen. With an engaged fan base from the FAST & FURIOUS franchise and such a wide appeal, the film allows us to hit the 16-34 male demographic, who are continued key infringers. We’re so excited to welcome back Dwayne Johnson to the campaign, who has previously starred in three of our trailers; it’s a real testament to the cause that we have A-list talent backing our message and helping to inspire as many people as possible to choose official channels to watch their film and television content.” according to Alison Crinion, Communications Director, The Industry Trust for Intellectual Property Awareness Ireland.
“Once again we’re delighted to partner with The Industry Trust on this exclusive piece for FAST & FURIOUS: HOBBS & SHAW, starring Dwayne Johnson and Eliza González. With such an exhilarating movie full of action-packed moments making its way to screens this summer, it’s incredibly important to encourage audiences to experience the action in the biggest and best way possible; in the cinema! We fully support the vital work that the Trust does and hope to encourage audiences to choose legal routes to watch the big screen moments that we all work so hard to create.” said Karen Charalambous, Group Marketing Director, Universal Pictures UK.
Visit LoveMovies.ie, to find out how to source content responsibly. Wide Eye Media is proud to support the Moments Worth Paying For campaign as part of the The Industry Trust for IP Awareness.
Watch the exclusive FAST & FURIOUS: HOBBS & SHAW trailer here as part of the Moments Worth Paying For campaign...
The Industry Trust is the UK and Ireland's film, TV and video industries' consumer education body, promoting the value of copyright and creativity. Visit www.lovemovies.ie / www.industrytrust.co.uk for more information on The Industry Trust’s work.