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10 Jun 2019

Reach for the sky... Disney Pixar's eagerly anticipated TOY STORY 4 is the latest film to receive an exclusive trailer as part of the Moments Worth Paying For campaign ahead of its release on 21st June 2019.

Featuring footage from the film, the exclusive trailer focuses on the incredible animation and how creating something truly memorable takes care, precision, love and imagination. From bold adventures, epic action and special bonds, these unforgettable movie moments must be seen in the very best quality on the big screen to take audiences to "infinity and beyond!" Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, LOVEMOVIES.IE, which signposts legal content sources.

"The recent shocking rise of IPTV device use has seen parents infringing at an increasing rate, with 1 in 4 parents who use IPTV devices claiming to regularly infringe with their children, potentially passing on the habit to younger generations. With the help of Disney Pixar, this trailer showcases the effort and creativity that goes into making a film and pays a vital role in our positive behavioural change message by reminding them that family classics such as TOY STORY 4 are best experienced together, on the big screen," according to Alison Crinion, Communications Director, The Industry Trust for Intellectual Property Awareness Ireland.

"We are delighted to build on our core relationship with The Industry Trust for IP Awareness Ireland and its increasingly important work in Ireland, and are thrilled to partner on the latest Moments Worth Paying For campaign for Disney Pixar's much-anticipated TOY STORY 4. This trailer showcases the extensive work that creates magical and emotional cinematic stories and moments that kids and adults alike will be able to enjoy from June 21. We believe this Moments Worth Paying For trailer will inspire, entertain and remind Irish audiences of why it's so important that the movies they love should be watched the way they are meant to be seen - on their local big screen. To infinity and beyond!" said Trish Long, Vice President and General Manager of Walt Disney Studios, Ireland.

Wide Eye Media is proud to support the Moments Worth Paying For campaign as part of the The Industry Trust for IP Awareness. Visit LOVEMOVIES.IE to find out how to source content responsibly.

Watch the exclusive TOY STORY 4 trailer here as part of the Moments Worth Paying For campaign from The Industry Trust for IP Awareness.

The Industry Trust is the UK and Ireland's film, TV and video industries' consumer education body, promoting the value of copyright and creativity. For more information on The Industry Trust’s work, visit www.lovemovies.ie / www.industrytrust.co.uk