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18 Dec 2019

We are extremely excited about the sensational storytelling making an impact on the big screen in 2020. Here are just some of the fantastic films we’re looking forward to seeing, hearing and feeling as a magical new decade of cinema begins…

Irish Intrigue
Arriving at the end of January, THE RHYTHM SECTION concerns a woman retaliating against the orchestrators of a terrorist attack that killed her family. Starring Blake Lively and Jude Law, this is partially set in Dublin where some scenes were also filmed. In March, two powerful home-grown dramas release. CALM WITH HORSES features the excellent Barry Keoghan as an ex-boxer who has become involved with organised crime in rural Ireland.

ARRACHT from acclaimed director Tom Sullivan is a thriller that takes place on the eve of the famine. Then in May, Disney releases ARTEMIS FOWL which is directed by Kenneth Branagh and based on Eoin Colfer’s bestselling novels about a 12-year-old Irish master-villain. Kilkenny teenager Ferdia Shaw is Artemis, with a supporting cast that includes Judi Dench and Josh Gad (the voice of Olaf in the FROZEN films).

Quirky Comedies
JOJO RABBIT, Taika Waititi’s unique take on the Holocaust, is in cinemas now. This timely anti-fascism satire, starring Scarlett Johansson as a woman who hides a young Jewish girl to the horror of her Hitler-obsessed son, is strongly tipped for Oscars glory. PARASITE has appeared on practically every critic’s list of unmissable films. This pitch-black Korean comedy, about an impoverished family that ingratiates itself into a wealthy and glamorous household, releases in February.

In April comes THE LOVEBIRDS, about a couple on the verge of breaking up who become unintentionally embroiled in a bizarre murder mystery. This is directed by Michael Showalter who was behind the wonderful HELLO, MY NAME IS DORIS and THE BIG SICK.

In May, THE SPONGEBOB MOVIE: SPONGE ON THE RUN reveals how the characters of one of the longest-running and most popular children’s television shows of all time originally met. Keanu Reeves, Awkwafina and Snoop Dogg have joined the cast, while Hans Zimmer and Cyndi Lauper contribute to the soundtrack. This is destined to be one of the strangest and funniest films of 2020, although strong competition for that crown will come in July with MINIONS 2, which details the minions’ exploits with a very young Gru.

Incredible Adventures
Two young elves embark on a magical quest to connect with their deceased father after a spell to bring him back goes terribly wrong in Pixar’s ONWARD which releases in March. Dwayne Johnson and Emily Blunt take a JUNGLE CRUISE in July and board a dangerous but thrilling Indiana Jones-style journey together.

In August, Chris Evans stars in Antoine Fuqua’s INFINITE, in which a man discovers his hallucinations are visions from past lives and stumbles upon a centuries-old secret society of similar individuals. A new adaptation of Frank Herbert's DUNE arrives in December from Denis Villeneuve, director of BLADE RUNNER 2049 and ARRIVAL. Timothée Chalamet, Josh Brolin, Stellan Skarsgård and Javier Bardem are among the many stars in this epic tale about the son of a noble family entrusted with the protection of the most vital element in the galaxy.

There are so many magnificent movies headed to Irish cinemas in 2020 that we've had to split our preview into four parts, you can read part two here, part three here and part four here.

We're not the only ones who love movies though! Brands love cinema too because brand building is about making more space for your product in a shopper’s mind. It is driven by broad reach, emotions, associations and capturing audience attention.  However, attention is a scarce resource these days and where a screen is smaller, viewing tends towards passivity, especially where the coverage of a screen is not at 100%.

Sources: Effectiveness studies on market share and profit effect - Les Binet and Peter Field 2007 - 2018; Brand Benefits study – Mindlab 2019; ‘Not all Reach is Equal’ - Professor Karen Nelson-Field; Centre for Amplified Intelligence 2019